{
  "product": {
    "name": "LeadLoop",
    "tagline": "The organic lead engine that replaces paid social ad spend.",
    "url": "https://leadloop.vibepreview.app",
    "category": "Growth / Lead Generation / CRM",
    "pricing": "Free to start, $29–$79/mo. No per-click fees, ever.",
    "freeToStart": true
  },
  "elevator": "LeadLoop replaces paid Instagram, Meta and LinkedIn ad campaigns with an organic lead engine — lead magnets, viral waitlists, referral loops, direct outreach, a heat-scored CRM, nurturing and analytics — in one dashboard you own. Spend once, harvest for months; every lead refers the next, so cost per lead falls toward zero while reach compounds.",
  "problem": {
    "headline": "You're renting an audience that keeps getting more expensive.",
    "points": [
      "Click prices climb every quarter — you pay more for the same lead.",
      "The platform owns the relationship, not you.",
      "Stop the budget and the pipeline dies overnight.",
      "A monthly ad tax with no asset left behind."
    ]
  },
  "solution": {
    "headline": "Spend once. Harvest for months.",
    "body": "One lead magnet captures an email. That lead joins a waitlist, refers a friend, gets nurtured — and refers another. Cost per lead falls toward zero while reach grows itself. Eight channels, one owned pipeline.",
    "engines": [
      { "label": "Lead Magnets", "tag": "Capture", "desc": "Gate value, capture the first email. Open, referral-gated or social-share access modes." },
      { "label": "Waitlists", "tag": "Pre-launch", "desc": "Capped, scarcity-driven demand. Each sign-up climbs the queue by referring others." },
      { "label": "Referral Loops", "tag": "Viral", "desc": "Access unlocks when a lead brings another lead. A self-sustaining loop that compounds." },
      { "label": "Outreach", "tag": "Prospecting", "desc": "Email & LinkedIn campaigns — sent → opened → replied → booked." },
      { "label": "CRM", "tag": "One pipeline", "desc": "Every lead lands in one heat-scored pipeline. It tells you who to call today." },
      { "label": "Nurturing", "tag": "Warm up", "desc": "Timed follow-up sequences with a due-today queue for your next move." },
      { "label": "Launch Board", "tag": "Orchestrate", "desc": "Bundle waitlist + magnet + referral + outreach behind one screen." },
      { "label": "Analytics", "tag": "Prove it", "desc": "Channel conversion, ad-spend-avoided, source mix & the viral K-factor." }
    ]
  },
  "loop": [
    "Capture the first email with a lead magnet.",
    "Open a capped waitlist that fills itself via referrals.",
    "Run email & LinkedIn outreach to ideal-fit prospects.",
    "Give access when a lead refers another — the loop compounds.",
    "Every channel lands in one heat-scored CRM you own.",
    "Nurture on schedule, then loop back to reach your core product."
  ],
  "proof": [
    { "value": "$11,400", "label": "ad spend avoided / mo" },
    { "value": "1.4×", "label": "viral K-factor" },
    { "value": "8", "label": "lead engines in one dashboard" },
    { "value": "12.5%", "label": "lead → customer rate" }
  ],
  "pricing": [
    { "name": "Free", "price": "$0", "period": "forever", "bestFor": "Solo founders starting out — 1 active engine, 250 leads." },
    { "name": "Growth", "price": "$29", "period": "mo", "bestFor": "When the loop compounds — unlimited magnets, 10k leads, full analytics." },
    { "name": "Scale", "price": "$79", "period": "mo", "bestFor": "Teams & agencies — unlimited everything, 5 seats, cohort analytics." }
  ],
  "positioning": [
    { "audience": "Paid-ad-fat founders", "hook": "You're renting an audience that keeps getting more expensive. LeadLoop hands you the engine instead." },
    { "audience": "Bootstrapped / growth teams", "hook": "Eight lead channels, one dashboard, $0 per-click. Free forever to start." },
    { "audience": "Agencies & consultants", "hook": "Run the whole loop — magnet, waitlist, referral, outreach, CRM, nurture — for every client." },
    { "audience": "Anyone burned by ad costs", "hook": "Spend once. Harvest for months. The loop fills itself." }
  ],
  "whyNow": "Paid social CPCs keep climbing while organic reach keeps shrinking. Founders are paying more for less, owning nothing. LeadLoop flips the unit economics: own the engine, and the cost per lead falls toward zero the longer you run it.",
  "cta": [
    { "label": "Start free", "url": "https://leadloop.vibepreview.app/auth" },
    { "label": "Watch the reel", "url": "https://leadloop.vibepreview.app/demo/reel" },
    { "label": "See pricing", "url": "https://leadloop.vibepreview.app/pricing" }
  ],
  "footer": "Designed & Developed by Arketting.com"
}